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Three-day kickoff agenda

Three days is the sweet spot: long enough to change how the field sells, short enough that nobody loses a week of pipeline. This agenda front-loads the big story, spends Day 2 on the skills that move deals, and gets everyone to the airport with a Q1 plan in hand. Swap the names, keep the shape.

Day 0: The night before

Arrivals, badges, and tech checks. No stage program tonight.

Time	Session	Who	Notes
1:00 PM	Registration desk opens	Event ops, registration staff	Badges, swag pickup, and help downloading the event app
3:00 PM	Presenter tech checks	AV lead, Day 1 presenters	15-minute slots in the main room; load final decks and test clickers
5:00 PM	Leadership huddle	CRO, sales leaders, event lead	Walk the Day 1 run of show; confirm the awards list is final
6:00 PM	Arrivals lounge	Early arrivals	Hosted bar and light bites; no speeches, no slides
7:30 PM	Team dinners (optional)	First-line managers and their teams	Pre-booked tables nearby; a good moment to welcome new hires
9:00 PM	Registration desk closes	Event ops	Late arrivals pick up badges when the desk reopens at 7:00 AM

Day 1: The big room

Vision, product, customers, and the story everyone will tell in Q1.

Time	Session	Who	Notes
7:00 AM	Breakfast and registration	All attendees	Registration desk reopens for late arrivals
7:45 AM	Doors and walk-in	Production team	Walk-in music and holding slide; seat by region or team
8:00 AM	Welcome and housekeeping	Emcee	Wi-Fi, event app, and what the next three days are for
8:15 AM	CEO keynote: where we’re going	CEO	Company vision, the market, and why this year matters
9:00 AM	CRO keynote: how we win this year	CRO	Last year in review, this year’s number, and the plan to hit it
9:45 AM	Break	All	20 minutes; coffee and snacks at the back of the room
10:05 AM	Product: what’s shipping and why it sells	Product leaders	Tie every launch to a customer problem and a pipeline play
11:00 AM	Customer panel	CS leader as moderator, two or three customers	Questions agreed in advance; stories, not demos
11:45 AM	Lunch	All	Mixed-team seating; dietary meals clearly labeled
12:45 PM	The year’s narrative	Product marketing	The pitch and talk track every rep uses on the first call of Q1
1:45 PM	Win stories	Three AE and SE pairs	Ten minutes each: the deal, the turning point, the lesson
2:30 PM	Break	All	15 minutes
2:45 PM	Comp plan and rules of engagement	CRO, RevOps	Plan mechanics and territory rules; publish the FAQ the same day
3:30 PM	Leadership Q&A	CEO, CRO, CFO	Questions collected in the event app; the moderator groups them
4:15 PM	Day 1 wrap	Emcee	Recap, breakout room assignments, and tonight’s dress code
4:30 PM	Free time	All	Change, call home, clear the inbox
6:30 PM	Welcome event	All attendees	Dinner and drinks; one five-minute toast, no program
10:00 PM	Welcome event ends	All	Shuttles back to the hotel if the event is offsite

Day 2: Breakouts, enablement, and awards night

Role-based skills by day, President’s Club and annual awards by night.

Time	Session	Who	Notes
7:00 AM	Breakfast	All	Breakout rooms posted on signage and in the event app
8:00 AM	Morning kickoff	Emcee, head of enablement	15 minutes in the main room: how today works and how certification is scored
8:15 AM	AE track: discovery and deal strategy	AEs	Taught by top performers using real deals, not hypotheticals
8:15 AM	SE track: the new release, hands-on	SEs	Demo environments built and tested the night before
8:15 AM	CSM track: expansion and renewal plays	CSMs	Account plans for the top renewals of the first half
8:15 AM	SDR track: Q1 outbound sequences	SDRs	New sequences, personas, and a live cold-call lab
8:15 AM	Manager track: forecasting and pipeline reviews	First-line managers, RevOps	One forecast cadence and one deal review format for everyone
10:00 AM	Break	All	20 minutes; time to move rooms
10:20 AM	Role breakouts, block 2	Same groups, same rooms	AEs: negotiation; SEs: technical win plans; CSMs: risk reviews; SDRs: objection handling; managers: coaching from call recordings
12:00 PM	Lunch	All	Optional table topics by industry or segment
1:00 PM	Enablement and certification	Enablement team, managers	Pitch certification on the new narrative in small groups, scored by peers and managers
3:00 PM	Break	All	15 minutes
3:15 PM	Tools and process	RevOps, deal desk, marketing	What changes the Monday after kickoff: CRM fields, approvals, Q1 programs
4:15 PM	Day 2 wrap	Emcee	Awards night timing, dress code, and shuttle times
4:30 PM	Free time	All	Award winners meet backstage at 5:30 PM for photos and a walk-through
6:30 PM	Awards night reception	All attendees	Drinks before the program; winners seated near the aisle
7:30 PM	Awards dinner and program	CRO, emcee, sales leaders	President’s Club and annual awards; keep the program under an hour
9:00 PM	Celebration	All	Music and dessert; leaders model a sensible exit before Day 3

Day 3: Q1 Fast Start and out the door

Turn the energy into territory plans, then get everyone to their flights.

Time	Session	Who	Notes
7:00 AM	Breakfast and hotel checkout	All	Bags stored with the bell desk and tagged with shuttle times
8:00 AM	Q1 Fast Start	CRO, sales leaders	The first 30 days: Q1 targets, launch plays, and any SPIFF
8:45 AM	Territory and quota planning	AEs, managers, RevOps	Review territories, account lists, and quota letters; name each rep’s top accounts
10:00 AM	Break	All	15 minutes
10:15 AM	Manager team time	Each first-line manager with their team	Agree Q1 pipeline goals, deal review dates, and first one-on-ones
11:30 AM	Closing general session	CEO, CRO	30 minutes: recap, the one thing to remember, and a send-off
12:00 PM	Grab-and-go lunch	All	Boxed lunches at the exit and along the shuttle line
12:30 PM	Departures	Event ops, travel desk	Airport shuttles every 30 minutes; book flights after 2:30 PM

Before you lock it

Every session has a named owner and a backup If the owner is out sick, someone else can run it with the same deck.
Meal and break times match the venue’s banquet event orders The BEOs decide when food appears; the agenda has to agree with them.
Breakout rooms are sized to real headcounts by role Pull counts from registration, not from last year’s org chart.
The comp plan session has RevOps in the room and an FAQ ready Questions about pay are the ones people remember.
Award winners are confirmed and kept need-to-know Check names, spellings, and pronunciations, and limit who sees the list.
Day 3 ends early enough for the last reasonable flights out Check against the travel policy before the agenda goes out.
Accessibility and dietary needs are mapped to sessions and meals Captioning, reserved seating, step-free routes, and labeled meals.