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Guide 17 · Plan

Duty of care at a kickoff

Duty of care at a sales kickoff: a code of conduct people know, an alcohol plan, on-call incident response, medical cover, and the after-party problem.

7 min read By the Event Tech team

The short version

  • Write the alcohol plan before you sign the bar package: hosted windows or drink tickets, food whenever the bar is open, real alcohol-free options, and a bar that closes before the night does.
  • Name an on-call lead for every hour from first arrival to last departure, overnight included, and give them an incident log and an escalation tree that says who is told and by when.
  • Put the nearest hospital, urgent care, venue security, and first aid location on the run of show, and hold emergency contacts confidentially where the on-call lead can reach them.

A kickoff is a work event with a hotel, a bar, and several hundred people a long way from home. When something goes wrong at 1 a.m., it’s still your company’s event. Duty of care is the plan for that: who looks after whom, what happens when someone is hurt, missing, or out of line, and how the fun parts stay fun.

What duty of care means here

In broad terms, duty of care is an employer’s responsibility for the health and safety of its people, and it doesn’t stop because the meeting moved to a resort. What it means legally depends on where your people work, where the event is, and your own policies. Talk to HR, legal, and your insurer early, not after the first incident. Ask them:

  • Is the event covered, including offsite evenings and any activities?
  • Do we need certificates of insurance from the venue and vendors?
  • Which policies apply after hours, in the hotel bar, and on travel days?

Then write it down. A two-page plan with names and phone numbers beats a binder nobody opens.

A code of conduct people have actually read

Most companies have a code of conduct. Few attendees have read it with a hotel bar in mind. Say it more than once:

  • At registration, as a short acknowledgment, not a link to a long PDF.
  • In the pre-event emails, alongside the packing list. The attendee comms plan covers the timing.
  • On Day 1, in 60 seconds from a senior leader, who says plainly that it applies to every part of the event, evenings and offsite included.
  • On the badge back: who to report to on site, and how.

Name at least two onsite reporting contacts (so nobody has to report to the person they’re reporting about), plus HR and any existing reporting line. Reports go to HR. The events team handles logistics, like moving a room or a seat, and doesn’t investigate.

The alcohol plan

Alcohol turns small problems into big ones, so plan it like any other part of the program. Liability for serving alcohol varies by place, and in some places a host can share it, so ask counsel and your insurer what applies and whether you’re covered. Then, with the venue:

  • Hosted windows or drink tickets. A hosted bar for a set window, or a fixed number of tickets, beats an open bar with no end. Tickets get traded, so pair them with a window.
  • Food whenever the bar is open. Real food, not one round of passed appetizers at 7 p.m. Build it into the BEO.
  • No-alcohol options that aren’t an afterthought. A proper alcohol-free menu, at the same bar, in the same glassware.
  • Bartenders who can say no. Ask how the venue trains its staff, and confirm they can refuse service with your backing. Consider no shots and no doubles.
  • Leaders who leave sensibly. Ask senior leaders to model a sensible night and a visible exit at a reasonable hour. Managers are still managers at the bar.
  • A bar that closes before the night does. A rule of thumb: last call 30 to 60 minutes before the event ends, then coffee, water, and food.
  • A ride home. For offsite evenings, shuttles run until after the event ends, with the last departure announced. Nobody should need to drive.

For making evenings good without making them about the bar, see evening events people enjoy.

Field note: Put bar close and the last shuttle on the run of show, with an owner, like any other cue. If closing the bar is nobody’s job, it stays open.

Incident response

Who’s on call

Name an on-call lead for every hour from first arrival to last departure, overnight included, with a written handoff between shifts. It shouldn’t be the person emceeing awards night. Behind them: an HR contact on site, the venue’s security lead, a senior leader who can make decisions, and the travel desk. Publish one phone number for attendees, print it on the badge back, and make sure it’s answered at 3 a.m.

The incident log

Every incident gets a row: date, time, location, who was involved, what happened, what was done, and who was told. Write facts, not opinions. Keep the log somewhere secure with restricted access, and let HR and legal decide how long it’s kept.

The escalation tree

Agree this with HR and legal before the event, then put it in the on-call pack.

Situation First responder Who’s told By when
Medical emergency Call local emergency services, then venue security and first aid On-call lead and HR; emergency contact per HR’s process Immediately
Minor injury or illness Venue first aid On-call lead; manager if sessions are missed Same day
Harassment or conduct report Onsite reporting contact HR, who leads from there Within the hour
Attendee too drunk to get to their room safely Bar staff and on-call lead HR if conduct was involved Logged that night
Missed check-in or unaccounted for On-call lead Manager, travel desk, hotel security; HR if not found Within your agreed windows
Venue emergency or security threat Venue security; follow their instructions Exec sponsor, HR, all attendees Immediately
Travel disruption Travel desk Attendee, manager, session owner Within a few hours

Medical cover

Ask the venue what first aid it has on site: trained staff, a first aid room, and where the defibrillators are. For large groups or offsite evenings, ask the venue and your insurer whether you need dedicated medical cover. Then put these in the header of the run of show and the on-call pack:

  • The nearest hospital emergency department and the nearest urgent care, with addresses, hours, and travel times
  • The venue security number, and the local emergency number, which isn’t the same everywhere
  • The first aid location

Collect an emergency contact for every attendee at registration. Hold the list confidentially, with access limited to the on-call lead and HR, and delete it after the event as HR and your privacy team direct. If someone goes to the hospital, someone from the team goes with them, and someone else sorts out getting them back.

Lost attendees and missed check-ins

Know who should be where: checked into the hotel, badge collected, in the room for Day 1. Then agree the procedure and its time windows in advance:

  1. A traveler hasn’t checked in by the evening before Day 1: the travel desk checks their flight, and their manager calls or texts.
  2. Still no word: the hotel confirms whether the room has been checked into.
  3. Missing from a morning session without explanation (the morning after awards night counts): the manager tries to reach them, and if that fails, the on-call lead asks hotel security for a welfare check.
  4. Still unaccounted for: the on-call lead escalates to HR, who decides on contacting the emergency contact and, if needed, the authorities.

For offsite evenings, count people onto transport there and back, at least by group.

Security and badges

  • Badges in event spaces, checked at the door for the general session and evening events. Reissue a lost badge against ID.
  • No room numbers on badges, lists, or anything that gets left on a table.
  • Meet the venue’s security lead before doors, share the run of show, and agree how you’ll reach each other.
  • Know the evacuation routes and assembly point, mention them in Day 1 housekeeping, and plan for anyone who needs help evacuating (see an accessible, inclusive kickoff).
  • Mind the public spaces. The hotel bar has other guests, and the comp plan isn’t a lobby conversation.

Weather and travel disruption

Winter kickoffs meet winter weather. Decide in advance who calls a delay or cancellation, which channel you’ll use to tell people (a text beats an email at 6 a.m.), and what happens to stranded attendees: who approves extra nights, and whether they can join remotely. Have the travel desk watch flights in the days before. Read the force majeure and cancellation clauses with counsel before you need them.

The after-after party

The official evening ends, and the unofficial one moves to a nearby bar or someone’s suite. You can’t control all of it, but you can:

  • End the official night clearly: lights up, music down, last shuttle, “see you at 9.”
  • Keep leaders from hosting or expensing an after-party, in line with your HR and expense policies.
  • Remind people the code of conduct applies while traveling on company business, as your policy defines it.
  • Keep the on-call line open all night.
  • Start the next morning a little later, with coffee already there.

Debrief every incident

Within two weeks, review the incident log with HR, legal where needed, and the venue: what happened, how fast you responded, and what you’d change. Follow up with the people affected, thank the people who helped, and write the changes into next year’s plan. The vendor retro in post-kickoff follow-through is a natural home for the venue’s part.

The best duty of care plan is one nobody notices. Write it down, put names on it, and the rest of the room gets to enjoy the night.

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